Shrink sleeve labelling

  • Glass bottles with sleeves
    Sleeved glass bottles

Orora Glass continues to deliver innovative decoration techniques thanks to a multi-million-dollar investment in state-of-the-art shrink sleeve application equipment at our glass production site in Gawler, South Australia.

You can work with our in-house designers in our Innovation & Design (I&D) team, an Orora preferred sleeve supplier or even provide your own sleeves for application. Our I&D team has a wealth of experience in developing concepts and solutions for brand marketing and promotions to ensure you get the best result from our sleeving technology.

We offer design expertise and a range of print capabilities to ensure that the packaging we produce is fit for purpose, performs as it should and ultimately, helps bring your brand to life.

Printing capabilities

Shrink sleeve printing can provide a range of embellishments for your personal branding and marketing needs.

Working together with you and our printing partners, we can deliver fully customised sleeves to help attract new consumers to your products and drive sales. For further information on lead times, minimum order quantities and cost of individual embellishments, please contact us to discuss your requirements.

  • Fluorescent inks
    The ideal choice for adding bright eye-catching colour to print designs. The pigments in fluorescent inks absorb and transmit ultraviolet energy so that the design appears to be glowing in normal daylight.
  • Metallic inks
    Metallic inks give your brand and product a touch of luxury. When printed and left to dry, the metallic particles rise to the surface, reflecting light and creating a metallic sheen.
  • Frosted look
    We apply a special printing technique to give a frosted appearance to a clear glass for an elegant look.
  • Ultraviolet inks
    Keep your brand working after sale with a viral buzz built around hidden campaigns. Ultraviolet inks bring your design to life in clubs, at parties or wherever blacklight is available.
  • Thermochromic inks
    Just as the chameleon changes colour to suit its environment, thermochromic inks are temperature sensitive to create colour change. How you use them is only limited by your imagination.

Why use shrink sleeve labels?

Printed shrink sleeves use 100% of the package surface area to transform any container into a powerful marketing tool and can help take your brand to the next level.

Shrink sleeve labels not only maximise the marketing space on your product, giving you far greater opportunity to impress your customers, they offer a number of other functional benefits, including:

Shrinks sleeves can be applied to products of different shapes, geometries and size.

  • Adaptable
    Shrink sleeves can be applied to products of different shapes, geometries and size.
  • Large print area
    360-degree printed artwork moulds to contoured areas allow for improved display and more area for label design.
  • Design integrity
    The design is printed on the inside of the shrink material to prevent the artwork from bleeding, fading or smudging.
  • Brand protection
    Inside printing also protects the design from damage caused by friction, handling and environmental factors, such as humidity and moisture from refrigerated environments.
  • Stand out
    Advances in printing technologies and design space allows creativity of design to stand out on the shelf, giving your brand a competitive advantage.
  • Full coverage
    Full container coverage provides insulation, light protection and tamper evidence to help maintain and enhance product quality.
  • Multipurpose
    Less SKU variation in inventory where different branding can be applied to plain bottles and containers, as well as the ability to coverup decoration on any scuffed stock.
  • Small runs
    Lower minimum order quantities ~10,000 units.
  • Glass Recyclability
    Sleeves are not glued to the container and can be cleanly removed for standard glass recycling.
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Untap your brand potential

  • Tell your brand story
    Apply exceptional image printing to the 360-degree printing area to tell your brand story.

  • Personalisation
    Connect with your customers and let them own their favourite brand.

  • Limited edition
    Take advantage of short run printing capabilities and create custom editions for special events.

  • Occasions
    Let your customers celebrate every occasion with a special label and design with lower order quantities and digital printing capabilities.

Why choose us?

  • Orora can source, supply apply and deliver sleeved product to you as per our normal process or supply on raw bottles with the help of distributors if needed.

  • Our in-house Innovation and Design team is ready to work with you to develop your brand and design for optimal sleeving application.

  • We can also work with your preferred sleeve supplier to source artwork and printed sleeves.

  • Ask us about sourcing ‘off colour’ glass bottles to save cost – it’s easy to cover the glass with custom shrink sleeve labelling.