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17 September 2020With a shared commitment to sustainability, Orora and Treasury Wine Estates (TWE) have joined forces to develop a closed loop system for recycling glass from TWE’s packaging centre at TWE Barossa.
Alcoholic seltzers are shaping up as the next big market in Australia. Seltzer is basically alcoholic, flavoured water. In most cases the alcohol in seltzer comes from fermented cane sugar, with the addition of flavours and carbonation, although it can be made from other grains.
This popular drink has taken the US by storm, with 200% growth in 2019. So Australian breweries are getting on board – including Orora customer, St Andrews Beach Brewery in Victoria, Australia, who recently reached out to Orora to help bring their new alcoholic seltzer to life.
Orora Beverage Cans supports St Andrews Beach Brewery with their range of six classic beers. So, when they asked us to help them launch their new seltzer range, we jumped at the opportunity.
The brand story, name and packaging design were led by a specialist marketing team from The Edison Agency.
The Edison Agency was awarded gold for its Tidal packaging design for St Andrews Beach Brewery, in the Driven x Design 2020 Melbourne Design Awards.
Inspired by the beautiful coastal environment of St Andrews Beach and endless sunny days of the Australian Summer, Tidal Artesian Seltzer is a refreshing tribute to summer and the provincial coastal lifestyle.
Matt O’Connor, Senior Creative Artworker from The Edison Agency, recently contacted our team at the Decoration Centre of Excellence (DCE) to thank us for our help in producing this Gold winning design.
Like all projects that come through the DCE, our creative team works very closely with our customer and their brand agency to ensure the product design will achieve great results during the canning process, as well as ensure positive brand impact and shelf presence. Here’s a quick insight into the process at the DCE when we work with a brand agency:
Customer service and engagement at the DCE is a key point of difference for Orora, together with our ability to deliver a physical proof for the customer ahead of final production.
Congratulations to our customer, St Andrews Beach Brewery, for producing such a delicious product, and to The Edison Agency on developing this cracking design!