In 2020, White Bay Brewery and Orora Cans joined forces to produce the first range for their new Draught beer blend.
A partnership built from day one!
White Bay Brewery, located in the beautiful Balmain Peninsula of New South Whales, opened their doors in early 2020 with the release of their first draught beer range, which was very well received by beer-loving locals!
We established White Bay Brewery in 2019 with a focus on draught (kegs) only initially. Our first brew was ready in March 2020, enter COVID and the world went into lockdown. Thankfully we had our Codi canning line and were able to pivot quickly to commission it with our first purchase from Orora in March 2020 and our first beers were canned and sold out of our roller door in under an hour.” - White Bay Brewery
Fast forward to 2024, Orora and White Bay have collaborated to release their newly re-designed cans including ‘The official beer of the Sydney Swans – Extra Pale Lager’ and the ‘Swans 150 Lager – Anniversary Edition’ which was released in mid this year.
Amid the new range being released, White Bay Brewery have also completed a total brand refresh and core range format change to 375ml classic. This has seen the team evolve their original can design with a new simple look highlighting the iconic ‘W’ logo.
The new brand design is highlighted on both recently released cans and has established a new era for White Bay Brewery. Orora’s Decoration Centre of Excellence (DCE) and White Bay have now begun working on the Midway, Hazy, Munich, and Czech Pilsner ranges using the new can design.
Introducing the Official Beer of the Sydney Swans - Extra Pale Lager
In 20
24, Sydney Swans and White Bay Brewery announced their three-year partnership as a next generation for both brands. To coincide with this announcement, the new Extra Pale Lager beer range has evolved to incorporate the new iconic red and white colours of the Sydney based AFL team as the Official Beer of the Sydney Swans.
White Bay Brewery Co-Founder, Adam Trippe-Smith, commented on the partnership as an exciting venture for the business:
As a small brewery on the Balmain Peninsula, we decided recently it was time to elevate our beers to all of Sydney. As a 21-year Swans member, it was an obvious choice to partner with the Swans to achieve this.”
Introducing the Swans 150 anniversary Lager
In addition to their initial rebrand launch and partnership announcement, White Bay Brewery and Sydney Swans released the limited edition ‘Swans 150 Anniversary Lager’ to celebrate the massive milestone for the club. The can design is an iteration of the new official beer range, with the reverse white and red colours popping off the can.
We are really happy with the finished product of White Bay’s new cans. The brief was really clear for what they wanted to achieve, especially with the watermark effect on the ‘W’. It is great to see these cans now in market and receiving increased exposure via their partnership with the Sydney Swans!” – Andrew Follador DCE
Throughout the partnership, the Orora team have worked closely with the White Bay Brewery team to help bring their cans to life and the new can design is a testament to that.
Congratulations to White Bay Brewery on their outstanding can range and AFL partnership with the Sydney Swans!
Find out more by visiting White Bay Brewery.