Coopers has taken innovation to the fast lane with a limited-edition Supercars can featuring Helio’s cutting-edge digital printing technology. Partnering with Orora's Innovation and Design team, inspiration was drawn from the Supercars event, exploring different design elements and pushing the boundaries of what’s possible in can design.
The goal was to create a bold, exclusive look that captured the spirit of the Coopers–Supercars partnership and amplified the campaign’s impact. This high-speed process delivers vibrant, high-impact graphics with precision and flexibility, enabling brands to create bold designs without the constraints of traditional printing.
Orora really pushed the boundaries on this design to make the can standout with a broad spectrum of colour and unique texture,” Coopers Managing Director Michael Shearer said.
These cans were created to celebrate Coopers’ role as the official Beer, Cider and Non-Alcoholic Beer Partner of the Repco Supercars Championship. Under this three-year partnership, Coopers holds exclusive pourage rights at most Supercars events. The limited-edition cans debuted at the Boost Mobile Gold Coast 500 (24–26 October 2025) and was available exclusively in main public bars and corporate areas, where an estimated 200,000 racegoers experienced this striking design firsthand.
Coopers have partnered with Orora Glass and Cans for over 15 years and we are truly proud to see the possibilities of Helio in action and in consumers hands.
Helio is redefining what’s possible in packaging – combining speed, quality, and creative freedom for standout designs.
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