Since winning the GABS Can Design Awards in 2020 for their 'Face Inverter' can design, Little Bang Brewing Co has partnered with Orora to bring a newly designed and developed craft beer can, the ‘Little Banger’, to market. Little Banger is a Super Session Pale Ale.
We interviewed Little Bang CEO, Ryan Davidson, about the partnership and how the GABS Can Design Awards has changed their approach to aluminium can design.
Coming from a digital process on our labels, with millions of colours to choose from, we maxed out the limited number for printed cans very quickly. Through consultation with Orora we managed to get a great result on our new artwork and were even able to use the silver of the can substrate as a bonus colour in our design." - Ryan Davidson, CEO, Little Bang
Andrew Morwood, from the Decoration Center of Excellence, also spoke on the partnership with Little Bang:
"Orora’s Design Centre of Excellence helps customers like Little Bang transition their artwork from a label to a custom decorated can. We work closely with customers to transfer detailed or complex printed label artwork to direct printing on the can."
"Little Bang cans were produced with their logo printed around the neck of the can, then a label was applied below. This process allowed Little Bang to meet the minimum order of cans and use those cans for multiple products by applying different labels to their generic cans."